Company
Brand
This page is for press, partners and anyone who writes about Harny. It defines how to write and show Harny. Follow it and the name, logo, colour and type stay consistent wherever your readers see them. It covers text and visuals only, not product behaviour.
Name
Harny is written Harny in running text. In the logo wordmark it is written harny, lowercase.
Never write HARNY. Never write Harny AI. The name stands alone.
Logo
The logo comes in four variants: the full lockup, the mark only, the wordmark only, and the mark contained in a squircle.
Use the full lockup by default. Use the mark where space is small. Leave clear space around the logo on every side.
Do not recolor, stretch, rotate or add effects to the logo.
harnyharnyColour
| Name | Value | Use |
|---|---|---|
| Ground | #FAFAF9 | Page background in light |
| Ink | #1A1A1A | Text in light |
| Accent | #F26B3A | Marks, buttons and graphics |
| Accent text | #B8431A | Accent as text on light backgrounds |
| Dark ground | #0E0E10 | Page background in dark |
Type
| Role | Typeface | Use |
|---|---|---|
| Display | Satoshi | Headings, weights 400, 500 and 700 |
| Body | DM Sans | All running text |
| Code | JetBrains Mono | Code and wire identifiers |
Writing
- Write in the second person: your agent, your users.
- Use short, declarative sentences.
- Set figures with units in monospace.
- Do not use exclamation marks or emoji.
- Say what a thing changes before you describe the act.